Wilding - Brand Design
As part of the development of my final project, Wilding, I crafted a comprehensive brand identity. Wilding is an innovative app dedicated to enhancing biodiversity in Northern Ireland.
My focus was on creating a cohesive visual presence. From the logo and branding assets to packaging mock-ups, my thoughtful design approach enhanced user experience and communicated the app's purpose effectively.
Read more to see why potential users found my app attractive and engaging.
My role
I designed the brand identity, wrote design documentation and created mock-ups.
Project length
7 months (2023-2024)
Goal
To create an elegant brand identity that incorporated organic shapes.
Tools used
Paper, Miro, Adobe Creative Suite
Problem
“I wanted a brand identity that suited Wilding and its mission. It needed to feel elegant and organic.”
As Wilding aims to enhance and protect NI biodiversity, I needed the brand identity to represent and communicate that mission.
